Patanjali Group aims to achieve a turnover of ₹1 lakh crore in the next five years as it reaches out to all segments of customers with diverse offerings, Baba Ramdev said on Friday.
Targeting a turnover of ₹45,000-50,000 crore in the next five years, Patanjali Group’s firm Patanjali Foods (formerly Ruchi Soya) will also play a key role in achieving this milestone.
As part of its portfolio premiumization strategy, Patanjali Foods introduced a new range of offerings in nutraceuticals, health biscuits, Nutrella millet-based cereals and dry fruits.
Addressing a press conference here, Baba Ramdev said, “Our vision is to take Patanjali Group’s turnover to ₹1 lakh crore and Patanjali Foods’ turnover to ₹50,000 crore in the next 5 years.”
The Patanjali Group is focusing on self-reliance in India, challenging multinationals in the domestic market, he said, adding, “Today we have surpassed all MNCs except Unilever, which is still ahead of us.”
Baba Ramdev said. “When I stated two decades ago that we would make Patanjali Group’s turnover ₹10,000 crore, a lot of people believed Baba was exaggerating. Then again when I spoke about Patanjali’s ₹20,000 crore turnover target and competed with it, some told us to stay within our limits. Today, I am proud to say that Patanjali Group’s turnover has approached ₹45,000 crore,”
Baba Ramdev said the Patanjali Group offers a variety of affordable products to the masses through Ayurveda and is now trying to tap the “emerging upper-middle class” through premium products offered by Patanjali Foods.
Globally as well, he said Patanjali is moving towards becoming a leading company in the FMCG segment with a reach of nearly 200 crore people in 200 countries.
“We have reached 70 crore individuals in India alone, and our goal is to reach over 100 crore. We are making various preparations for this. We have reached out to the masses and want to satisfy the upper-middle class with our premium products. Like soya chunks, premium oil and other Nutrela products”
According to Sanjeev Asthana, CEO of Patanjali Foods, the business currently has a turnover of ₹31,000 crore.
“We expect it to go between ₹45,000 crore to ₹50,000 crore in the next five years,” he told PTI here on the sidelines of the product launch.
“Our aim is that roughly five to 10 percent of our present value offering we have will derive from premium products,” he said.
Regarding biscuits, he said that the company has earned a revenue of ₹1,200 crore.
This year, our target is above ₹1,500 crore. We are confident that we will meet that objective. Going forward, a large portion of our shares will come in value and a significant portion will come at a premium, where we are offering healthy options without diluting anything Patanjali has.
